WWE Netflix deal will change Netflix as a cable TV platform. In a move to expand its live sports offerings, Netflix has acquired the broadcast rights to Monday Night Raw, World Wrestling Entertainment’s (WWE) most popular program, for 10 years. The deal, worth over $5 billion, is a significant milestone for Netflix’s foray into live sports broadcasting.
WWE Netflix deal: All you need to know
Under the agreement, Netflix can opt-out after five years and extend the deal for an additional 10 years. The streaming giant will also have worldwide broadcast rights to Monday Night Raw, starting in the US, Canada, UK, and Latin America with exclusive rights. Additionally, Netflix will host all WWE shows and special events outside of the US.
Monday Night Raw, also known as Raw, is the most-watched program on the USA cable network in the US, attracting 17.5 million viewers annually. The news of the deal caused TKO Group Holdings’ shares to increase by over 15%, and actor Dwayne Johnson will join the board of directors. The agreement also allows Netflix to use WWE’s intellectual property in documentaries and projects.
“WWE Raw is getting in the ring with Netflix!” Netflix said in a statement Tuesday.
WWE Raw is getting in the ring with Netflix!
Starting in January 2025, Netflix will exclusively stream WWE Raw in the US, Canada, UK, & Latin America. Every single week, all year long. https://t.co/4hiJ2bBpQG pic.twitter.com/i7lz1k80YL
— Netflix (@netflix) January 23, 2024
The partnership is a strategic move for Netflix, which has been working on live sports broadcasts. With WWE’s global reach potential, 23 million active users, and exclusive offering of Monday Night Raw, the deal is of great importance for both Netflix and WWE. It will enable Netflix to increase its live sports broadcasts and bring WWE’s content to a wider audience on a global platform.
This agreement highlights Netflix’s commitment to expanding its live sports offerings and further solidifies its position as a leading streaming service. The partnership with WWE is a significant step in Netflix’s journey to provide users with diverse content, including live sports. The WWE Netflix deal is a testament to the streaming giant’s ability to secure high-profile partnerships and offer exclusive content to its subscribers.