Technology giant Apple has officially canceled Project Titan, its ambitious self-driving electric car project, after 10 years of development. Here are all the details…
Apple’s electric car project canceled
According to Bloomberg, Apple has announced that it is canceling Project Titan. This difficult decision comes at a time of reassessment in the automotive industry, with major automakers such as Mercedes recently adjusting their strategies to transition to an all-electric lineup.
Apple Car’s stormy journey
Rumors about the Apple Car project have persisted for years, with internal struggles and changes in direction. Now, Bloomberg’s report confirms that the project has officially been canceled. Many of the teams previously focused on the Apple Car have reportedly been redirected to the company’s artificial intelligence initiatives, pointing to potential improvements in future iOS releases.
Industry insiders have long noted the difficulties with the project, which has seen significant personnel changes. Apple’s initial vision of a fully autonomous vehicle without traditional controls (steering wheel and pedals) has reportedly shifted towards a more traditional design, with a planned launch date of 2028.
Tech giants and the automotive industry
Apple’s setback underscores the complexities that tech companies face when entering the automotive market. However, other major players, notably Chinese firms like Xiaomi and Huawei, are actively pursuing car development projects. Xiaomi’s recent unveiling of the sporty SU7 at MWC 2024 shows the ongoing efforts of tech companies to make their mark in the automotive world.
Final words
Canceling the Apple Car project represents a significant milestone for the company and creates uncertainty about its future automotive plans. While the reasons for the decision remain somewhat unclear, it underscores the challenges of bringing together cutting-edge technology and the demands of car manufacturing. The wider EV industry and autonomous driving technology continue to evolve, but Apple’s absence from this arena leaves a glaring gap.
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